Founder & Chairman · AFM Holding
Maqsood
Muhammed
From IT systems engineer in the UAE Navy to Founder & Chairman of AFM Holding — twenty-six years in the UAE, building businesses that put people first.

Introduction
A journey built on resilience
Maqsood Muhammed grew up in India, where responsibility came early. He started out as a trainee, became an IT systems engineer with the UAE Navy and a network engineer with Dubai Municipality — and in 2022 founded AFM Properties in Dubai.
Today he leads AFM Holding as Founder and Chairman: ten businesses across real estate, construction, energy, media, digital marketing, retail and technology, and a team of more than 300.
2000
Arrived in the UAE
2022
Founded AFM Properties
10
Ventures in the AFM Holding portfolio
300+
Professionals across the group
Strength is not always about constant success. It’s about lifting others while you’re still getting back up.
Maqsood Muhammed
The story so far
Milestones
2000
UAE Navy
Joined as an IT systems engineer.
2005
Dubai Municipality
Joined as a network engineer.
2022
AFM Properties
Founded in Dubai, with a promise to make dreams a reality.
2024
AFM Developments
Launched its first project, Bonito Residence.
2025
Recognition
Best Agency – Off Plan, and honoured at Icons of the UAE.
2026
Partnerships
Sanjay Dutt joins AFM Holding as a partner.
AFM Holding
Businesses & Ventures
Ten businesses under one roof — real estate, construction, energy, media, digital marketing, fashion, e-commerce, health technology and interiors — all led by Maqsood Muhammed as Founder and Chairman.
Films & moments
The story, on screen
More moments
Recognition
Honours & moments

In the press
Selected coverage
Gulf Business
AFM Holding focused on steady growth with diversified, tech-led strategy, says chairman ↗
April 2026
Fast Company Middle East
AI is retail’s ultimate advantage — and its biggest risk. Here’s why ↗
February 2026
TahawulTech
AFM Holding engineers future of retail via technology, data and intelligent platform ↗
January 2026
The Gulf Time
AFM Holding records 20% growth in 2025, sets execution-led strategy for 2026 ↗
December 2025
Get in touch
Let’s talk.
For enquiries, partnerships and media requests · Business Bay, Dubai










