AFM Holding
Businesses
& Ventures
The AFM Holding portfolio: eleven businesses based in Dubai and across the UAE, led by Maqsood Muhammed as Founder and Chairman.
The portfolio
Eleven businesses, one group
AFM Properties
Real Estate
AFM Properties is a Dubai-based real estate brokerage specialising in residential and commercial transactions across the UAE.
AFM Developments
Property Development
AFM Developments is a Dubai and Ras Al Khaimah property developer, founded in 2024, behind Bonito Residence in Dubai Production City and AFM Township in Ras Al Khaimah.
Broker Promote
Real Estate Technology
Broker Promote is a Dubai-based real estate SaaS platform designed to simplify property listing, management, and sales.
PrestigeWay
Construction
PrestigeWay is a Dubai-based contracting and construction management firm, established in 2022, delivering end-to-end civil construction solutions across commercial, residential, healthcare, and industrial sectors.
Geo Power
Energy
GEO Power is a UAE-based renewable energy company specialising in advanced solar systems for homes and businesses.
Digistromer
Digital Marketing
Digistromer is a Dubai-based digital marketing agency that turns brand investment into measurable growth.
Lemon Mint Films
Media Production
Lemon Mint Films is a Dubai-based media and production house specialising in film, television, digital, and branded content.
Funky Souq
E-commerce
FunkySouq is a UAE-based e-commerce platform offering a curated selection of fashion, lifestyle, and everyday essentials at competitive prices.
Miruna
Fashion
Miruna is a Dubai-born women’s fashion label where modern design meets enduring elegance.
Bella Dimor
Interiors
Bella Dimor is a premium sanitary ware brand where design precision meets sustainable craftsmanship.
Descriptions are quoted from the AFM Holding website. Visit afmholding.org ↗
Beyond the portfolio
Further ventures
Four more ventures from his story, beyond the AFM Holding portfolio.
Media production
Media Stream
Started with his brother and close friends
Digital currency
MNGTS
His own cryptocurrency, launched in 2022
Digital assets
2XCrypto
Cryptocurrency trading platform
Streaming
BlingWood
Micro-drama streaming platform, launched in 2026
2XCrypto and BlingWood are named in his official Instagram profile.
One Vision. One Team. One AFM.
The group behind the ventures
AFM Holding is a UAE-headquartered holding company with an active portfolio spanning real estate, digital marketing, construction, media, wellness, e-commerce and beyond.
Innovation with Impact · Sustainable Growth · Partnership & Integrity · Operational Excellence · People-First Leadership
Get in touch
Let’s talk.
For enquiries, partnerships and media requests · Business Bay, Dubai
